Buyer Persona

name	Joni
Age	20
Who this person?	Student at Bay Path University
What problems does this buyer have?	He doesn’t have time to cook and he doesn’t have a lot of money
Problems you solve for this buyer?	He doesn’t have to cook anymore and it’s cheap
How are you remarkable?	You can find McDonald’s anywhere
Proof	Since 1955, we’ve been proud to serve the world some of its favorite food. We’re proud to have become one of the world's leading foodservice retailers in more than 100 countries, with more than 36,000 restaurants serving approximately 69 million people every day.
Where are they?	Facebook – tweeter – YouTube – Instagram
Your company personality	Stilling best favorite food
Creative	Delicious
Tone of voice	I’m lovin’ it
Keyword phrases	Burger – French fries - McDonald’s – Big Mac
Marketing tactics	Twitter, YouTube, email newsletter